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All top experts agree on this. No matter what you do, or strive to do, or what goals you set for yourself, the most critical ingredient for your success is your mastery of what is going on inside your head every moment of the day. Actions alone will not cut it. Desire per se will not cut it. Will power that is not backed by thoughts and beliefs that align with your Will, will not get you there. Hard work that is not backed up by total faith and belief in the outcome you are aiming for will be to no avail.

This is the hard truth. Successful people embrace this truth; unsuccessful people continually try to evade it, avoid it or deny it.

One thing is certain – your success depends on you embracing this truth and making it your chief goal to transform yourself INSIDE, and then as surely as day follows night, your world will begin to transform OUTSIDE. To try to do it the other way around is to put the cart before the horse. Your horse (mind/beliefs/attitudes/habits) will not budge, and your current life circumstances will stay the same.

I want to share two very valuable things with you in this post.

Firstly, I want to share some of the most powerful Affirmations I have ever come across so far. They are from one of my mentors – Goal Setting Supremo Vic Johnson. Listen to it twice a day and it will go to work on your mindset.

I can only give you a transcript as the audio exceeds the 2MB allowed for an upload to this page. But, I highly recommend the audio version. It is a superb recording of both Vic’s voice and some background music that makes it easier to absorb the power of the affirmations. If you would like the audio version please leave your request below with your email address or email me at chris@gainbetterresultsonline.com.

Here is the transcript. I wrote each of them out on the back of old business cards that I can use as flash cards to install the affirmations in my mind. I am giving you all 93 of them as they cover all the key areas of creating success in your life. You can extract them in sets if you wish – Goal setting, Beliefs, Relationships, Finances etc. They are all covered in this tour de force of powerful affirmations to effect internal change.

VIC JOHNSON

 93 AFFIRMATIONS TO SUPPORT YOUR SUCCESS

1. I have great determination and nothing will stand in my way of achieving what I want in life. I have the patience to see it through no matter what the challenge may be
2. I am a Goal Setter and Goal Achiever
3. I set big dreams
4. I know I can accomplish anything I choose
5. I refuse to let anything hold me back or stand in my way
6. I know that proper preparation is fundamental to my success
7. I stay focused on my goals
8. I plan my day around them and they are always my priority
9. I keep my goals in front of me every day and I refuse to be distracted from them
10. I refuse to accept defeat and understand the importance of learning from my mistakes
11. I am unstoppable
12. I understand that persistence is the power behind all  successful people
13. I know I have the power to achieve anything I set my mind to
14. I have the power to change myself and the world around me
15. I have a choice about how I wish to feel each day and so I choose to be happy
16. Success is the progressive realization of a worthwhile dream or goal
17. I know I am making progress every day
18. I am in touch with my spiritual nature
19. I am a person of action and fully understand that success is the outcome of taking regular action
20. I conquer procrastination by regularly taking small steps in the direction of my goal
21. Action steps directed at my goal, taken over and over creates momentum
22. I believe in myself
23. I have learned lessons from all of my past actions and they are now part of the power I have today
24. I know that fear comes from lack of faith and that often success lies just on the other side of my fear
25. So I learn how to step through my fears and keep on taking action towards my goal
26. I have learned to respond to fear with action because by doing the thing I fear the fear disappears
27. The Faith to believe and the Will to make it happen are the only things that stand between me and achievement of each of my goals
28. I believe that I can achieve anything that I desire
29. I see it, feel it and know it
30. I know that the state of my life is always a reflection of the state of my mind
31. Successful people do what they know has to be done, not just what they feel like doing
32. I do whatever it takes and do it NOW
33. I surround myself with other successful people – people with high self esteem
34. I am excited and committed to my action plan
35. I end every day with a review of the day and a plan for tomorrow
36. I start each day with my Plan rather than let circumstances dictate how I live each day
37. I always feel that I have the power and the patience to live my day according to my Plan and see it through
38. I am totally committed to my dream and I am living it each day
39. I know that the dream I live on the INSIDE will soon be seen by others on the OUTSIDE
40. I focus everyday on the qualities and skills of the person I am becoming and I find evidence every day of this becoming my reality
41. I will never let obstacles stop me – I will always look for and find a way around it, over it or through it
42. I know that PERSISTENCE is the single most successful trait of all successful people
43. My thoughts are always positive and cheerful
44. I choose to dwell on what is right, good and in harmony with my dream
45. I control the thoughts I choose – no thought can dwell in my mind without my approval
46. I commit only to those responsibilities which I know I can fulfill
47. I accept total responsibility over my own life
48. I like who I am and who I am becoming and I feel good about myself
49. I radiate joy and happiness and that is how others see me and that is why they are drawn to me
50. I am excited about the progress in my life and this gives me boundless energy
51. I see opportunities around me all the time and I am a magnet for the very best ones
52. I know that my subconscious is a powerful problem solving tool and so when a difficult problem presents itself I hand it over to my subconscious mind and the problem is solved.
53. I understand that problems are opportunities for growth and new ideas and that sometimes the bigger the problem the bigger is the opportunity being presented to me for my own growth and success
54. So I never avoid or ignore problems – I solve them and I create the habit of being an effective problem solver
55. I am happy on the inside and this shows on the outside – this attracts people to me and they try to help me get what I want
56. I am organized and in charge of my life and my daily actions
57. I am in charge of my time and I use my time effectively
58. I know what to do and when to do it
59. I do everything that needs to be done and I do it promptly and efficiently
60. I like being in control of my life and in control of my time
61. I have a habit of setting priorities and I stick to my priorities
62. I always plan my time – I never waste it
63. So I always have the time to do the things I want to do
64. I always prepare in advance and so I am always on time and punctual
65. I understand that the size of my success is determined primarily by the size of my belief
66. So I affirm my self and my goals at every opportunity
67. I never blame others for my circumstances
68. I accept total responsibility for my past choices and this gives me power over my life today
69. I respect my body and I know that a healthy body contributes to a healthy mind
70. So I make sure I have a good diet and get plenty of exercise
71. I have boundless energy and confidence to do whatever it is I choose to do
72. I understand that the main importance of past events is the lessons I learn from them which empowers me to create the future I desire
73. I live in the present with an eye to the future
74. I love my life and I set my sights high
75. I know that I get what I expect so I have high expectations
76. I fully believe that all of my goals will be achieved and lived
77. I know that action creates momentum and that momentum creates success
78. I know that it is important to get enough sleep and rest so that by body and energy can be restored for the next day
79. I awake each day with a clear plan of what I am going to be doing that day to get the highest outcome for my effort
80. I take the time to do it right
81. I am always prepared, confident and self assured and therefore successful
82. I attract money, wealth and abundance
83. Money flows to me easily and generously
84. I have a clear definite picture of wealth and I see myself with all the wealth I need to live richly and abundantly
85. I understand that Money is simply a reflection of the Service that I render to the world
86. I put effort into working out how I can be of greater service
87. I live a stress free life
88. I understand that stress is connected to my own thoughts and so when I am under stress I pause and take a deep breath and smile and relax and remind myself that this stressful event will soon pass and just a be a distant memory
89. I have great relationships – I love others and they love me
90. I take time everyday to express my love and affection and love and affection flows back to me in abundance
91. I avoid negative self talk – and realize that I am totally I charge of what I say to myself
92. I choose to think that I am worthy of success and by this state of mind and attitude success comes to me more easily.

The second thing of value I have for you is a summary of a talk recently delivered by Master Business Coach, Adam Medaglia, at a Personal Growth Meet Up in Sydney called “The Power of Thought”.

Adam is a personal friend of mine, and is one of the few Life Success licensees authorized by Bob Proctor to teach his courses in Australia. I recently interviewed him for inclusion in my Master Teacher Interview Series. You can click the link to access the special pre-launch offer for the Master Teacher Series on this page.

Here is a potted summary of his half hour talk -

• If you are involved in sales, it helps not to use expressions like “cold calling” that induce fear and anxiety and therefore work against the right mindset your need to induce to be good at sales. Rename it “New Business Calls” and approach it every day with the attitude “Someone is always waiting for my call. Someone is always needing my help.”
• Apply “creative thinking”, as the true purpose of thought is to create.
• Recent scientific research in the quantum physics/mechanics field has confirmed the existence of a “zero point field“ or collective unconscious (the ancients called it the “akashic field”) that possesses all knowledge, past, present and future. It is a quantum soup where everything exists as “potential” and “possibility”.  In developing our mind power and mindset we need to learn how to apply our Intention to this field in order to manifest our thoughts into external reality This is what Wallace D Wattles writes about in his celebrated little book “The Science of Getting Rich” and James Allen in his book “As a Man Thinketh”.
• Quantum Physics has amply confirmed that if you apply thought to sub atomic particles it will affect the behavior of the particles. This is because everything in the universe exists in frequencies.
• In practical terms therefore, if you want to be a Millionaire, you must be emitting the frequency of a millionaire in your internal beliefs, values and thoughts. If you emit that frequency then you will attract to you people, events and circumstances that resonate with that frequency. This is the Law of Attraction. If you are not emitting that frequency, then you will not attract million dollar opportunities to you.They will simply pass you by. Your antennae will fail to pick up the frequency of those people, events, circumstances and opportunities because your antennae are not tuned into them.  This explains why some people are constantly receiving these opportunities and deciding which ones to act on and which to pass on and others don’t even get a look in, or if the opportunity does knock on their door they cannot recognize it.  If we are ignorant of this phenomenon we tend to say that one person is constantly having “good luck” come his or her way, and the other person has “bad luck”.
• In order to build up a new frequency that will attract more of what we want and desire into our lives we will need to apply Repetition of the right thoughts and attach to them the right sort of emotions.  We activate our thoughts with the right frequency by the caliber of the Emotions we attach to them. Thought without Emotion is sterile and non-transformational. When we attach strong positive emotions to our chosen thoughts, they are activated with the new frequency and immediately start attracting to you people and circumstances that share the same frequency. The Law of Attraction is this “The essence of that which is like unto itself is drawn.”
• To produce the right quality of Emotion we need to become very clear on our WHY in what we are doing and that support our chief Goals.  When we get very clear on our WHY it helps us get emotionally involved with our goals and our thoughts attached to that goal. When this happens we start to create new neural connections/neural pathways and through this we eventually become “re-wired” and start emitting a new frequency. This only comes from constant repetition of new thoughts and emotions. Just like with weight lifting, you will only create the new and stronger muscles by repetition and progressively increasing the weight being lifted.
• It is the repetition and the application of “Feeling” to the “Thought” that builds the new neural pathways.  If you stop the repetition before the new pathway is firmly established (some say it takes 30-90 days to achieve this) then it will regress to where it was before you commenced the process of transformation. This is sometimes referred to as the “reverse salient” phenomenon. We makes some progress towards a new goal but keep sliding back to where we were.
• To resist the forces that will keep returning us to where we were, we need to find strong enough reasons to stay on course to reach our objective and establish the new frequency.  We need at least 30 days of constant repetition of the new thoughts and emotions to change a belief and take on a new habit and new attitude that will result in us taking new actions on a regular basis.
• To combat the reverse salient we need to studiously avoid focusing each day on what is and focus instead on what could be. This is what build up the new neural pathways.  We need to maintain our new thoughts, emotions and actions regardless of appearances and present results.
• Remember – our thoughts move faster than the speed of light. So they are indeed very powerful. A major part of personal transformation is how we manage our thoughts in every moment of every day.  Our thoughts will determine the quality of our wealth, relationships and health.
• It is our thoughts that entangle us with people, events, circumstances and opportunities. It is the law of entanglement. It is the basis of the law of attraction.
• It is the feelings that we regularly attach to our thoughts that magnetizes us to attract things to us. If we are a magnet for money and wealth, it is because of the emotions we regularly attach to our thoughts around money and wealth.
• Those of us who easily attract money and wealth have a strong emotional why connected to making money and creating wealth. We have a laser focus on it and total clarity.
• Until the new neural pathways are created it is necessary to apply total immersion into the new thoughts and emotions and take constant actions that are consistent with a belief in and faith in achievement of our goals. We are, in essence, tricking our subconscious mind into accepting a new reality about who we are.
• Start with regular baby steps and keep expanding and extending them into bigger and bigger steps.
• When we change our neutral pathways in the brain, we effect changes in our internal beliefs, and this effects changes in our self image and this allows us to take new actions that lead to new and better results.
• In scientific terms it is called “neuroplasticity” and “neurogenesis”. Our brains are highly plastic and we can mould them in the direction we wish to go. This is what allows us to access more and more of our inherent potential.
• We can use Kenesiology to test whether we have fully accepted a new belief as true or not. It is a form of muscle testing. If you make a statement to yourself like “I am a money magnet and I attract money to me easily, freely and generously”, and test a muscle on whether you accept this statement as true in the cells of your body, you will know if you have created the new neural pathways or not. Your cells cannot lie.
• To effect lasting change in how we think and believe we need to achieve inner resonance between a thought and the emotion we attach to it.
• Fear is normal as we expand who we are and our potential. Instead of trying to deny the fear or escape it by falling back to our comfort zone, we learn to feel the fear, acknowledge it, embrace it but then step through it and take the action anyway. Each time we do this the fear loses its power over us until it eventually disappears. Our challenge is to keep on acting in the world in accordance with the person we truly want to become.

I know without any doubt that what I have given you on this page, if deeply pondered, has the capacity to change your life if you are still engaged in the challenge of mindset transformation to achieve the goals you truly want to achieve and become the person you truly want to become.  Unless you are already there (and this would put you in the top 5% of achievement out there) then you are still engaged in the challenge. It is the most important challenge of your Life. Meeting this challenge and coming out on the other side will change you and your life forever.

I wish you success and the happiness you desire and deserve.

Christopher Whitelaw

Business Entrepreneur

Teaching People that New and Better Results come from New and Better Thoughts backed by the Power of Feelings and a Strong “Why” behind all that you do

Dear Friends,

Over last five years or so we have been hearing a lot about the power of Thought. Who has not yet heard about the Law of Attraction? Who has not yet watched “The Secret” or read the book by Rhonda Bryne? People like Bob Proctor and John Assaraf and others talk about it all the time.

But if you dig deeper you will discover the  bit that maybe wasn’t highlighted and emphasized enough by Rhonda and the producers of  The Secret – the Power of Emotions.

As always, the truth is that change requires applied effort, discipline and persistence. Our main enemy are our firmly entrenched beliefs and habits. They resist the change that opens the door to higher levels of awareness and success. They fight to retain the status quo.

Another part of “the Truth” is that not much has changed for you in 2011, and not much will change for you in 2012 and beyond (it will continue to be the same old same old dished up) until and unless you find enough reasons and enough pain linked to the continuation of the same old same old you are getting in life to cause you to commit to doing what you need to do to bring about the change you desire.

The truth about the power of Thought is all about us, and has been all about us for a very long time. Some of us hear it, get it and act upon it and effect change, but many of us don’t. For instance -

“You become what you think about” was stated by Ralph Waldo Emerson over a 100 years ago.

Much further back in history the Buddha said “We are shaped by our thoughts; we become what we think”.

These themes were elucidated with great clarity and beauty by James Allen in “As a Man Thinketh” and by Wallce D Wattles in “The Science of Getting Rich”; and they were vividly brought to life by Rhonda Byrne in her production of “The Secret” in DVD.

But five years after “the Secret” hit our consciousness with a big splash, many of us still struggle to change our circumstances in a major way, whilst some clearly are “getting it” and forging ahead in quantum leaps and bounds.

The explanation for this is there to be found.

It is the missing link to realizing your success and your true potential.

Here it is -

You cannot offer enough action to compensate for the contradictory Energy of your Being. Things will not improve for you until you learn to change your Vibration. The Law of Attraction will not work just by your Actions alone. It only responds to a change in your Vibration.

Ponder this deeply. The power that lies within these words can transform your life in 2012 and beyond.

The biggest mistake that most of us make when striving for success, is that we put all our focus on our Actions without, at the same time, changing our vibration so that our vibration and our energy aligns with the vibration and energy of that which we wish to attract into our lives.

The “attractor factor” in the Law of Attraction is all about the alignment of energy of our thoughts with that which we attract.

So, how do we change our energy and vibration to align it with what we wish to attact?

It all lies in our Feelings. We need to find Feeling-Thoughts that align with our chosen goals. These feeling-thoughts directly relate and arise from where we choose to put our mental focus during the day.

Bob Proctor tells his audiences everywhere not to focus on your present circumstances (e.g. Your monthly expenses exceed your monthly income and you just cannot get ahead). If you focus on your lack, then no matter what goals you set for yourself to get you out of lack and into abundance, it just wont happen. You will stay in lack and scarcity.  Your vibration will be attuned to your belief in lack and this will prevent you from receiving the opportunities and discovering the ideas, people and circumstances you need to move into abundance.

If you focus on your present circumstances all the time, you build up a vibration and energy that will simply attract more of the same.

The key to consistently getting the good results that you desire is to manage to feel good, and feel abundant, and feel successful, and feel grateful even when your present circumstances don’t reflect that (e.g. the amount of money you have in the bank).

When you learn to manage the way you feel (regardless of your actual external circumstances) you will discover the powerful leverage of what is called “energy alignment” and you will then see the Law of Attraction working in your Life, and after that your Life will never be the same again.

So, remember, the correct order of things is -

• Change your Thoughts AND Feelings First;
• Then Take Action in the direction of your goals every day.

If you neglect the first step, then all the rest will come to nothing except increasing frustration and then desperation.

If you want to study this in more depth I strongly recommend you get hold of the book “The Astonishing Power of Emotions” by Esther and Jerry Hicks.

What I have said here applies with full force to whatever you choose to use as your vehicle for success – be it Internet Marketing, building a business, managing a company or being in a chosen profession.

It has been quite a long time since I have published a post on this blog as I have been distracted by things happening elsewhere. But there is nothing more profound or more valuable that I can offer to you at the end of a year and the start of a new one.

I wish all of you success, good health and happiness in 2012 and beyond.

Christopher Whitelaw

Have You Discovered The Secret The Gurus Use Every Day To Bank Boatloads Of Cash From The Social Media Powerhouse Known As Facebook?

More and more savvy business owners – offline & online, are using the massive power of the Internet to pull traffic to their businesses. One of the fastest growing segments on the Internet is Social Media!

Social Media Is The #1 Activity On The Web

THE Fastest growing element of online Social Media is Facebook. If Facebook were a country, it would be one of the largest on the planet! Facebook has over 460 million users at the time of me writing this and roughly 300 thousand more are joining the Facebook ranks EACH DAY!

Can you see the potential Customer base from just Facebook? How about this… The fastest growing segment on Facebook is 55-65 year-old females. So if you thought that Facebook was only used by a bunch of teens yammering about the latest hair styles, you need to re-think a few things!

In order for your business to remain viable in todays market place you must know how to use the latest social media elements, most importantly Facebook!

But Without Years Of Experience And Buckets Of Cash
You Just Can Not Tap Into The Masses Of
Potential Customers On Facebook – Right??

WRONG!!!

This Is The Only Facebook Video Guide You Will Ever Need!

It doesn’t get much easier than this. Mastering Facebook is loaded with easy to consume yet critical information regarding Facebook that you will need in order to harness the awesome traffic pulling power of this social media power-house.

Click here for your free Facebook Video Guide.

Enjoy,

Chris Whitelaw

Hi Folks,

I have spent some time researching the key steps involved to get your website to perform to its optimum and boost your sales.

Remember this sobering fact – Most website out there on the web are making zero sales or performing poorly.

Here is the good news – if you can set up your website properly and learn how to effectively make use of digital marketing your site could have a sale conversion rate of up to 50%.

So how to get there?

I have distilled 14 key steps from the Masters and here they are -

Step 1 – You need to have a serious web strategy in place before you launch your site. Don’t skip the fundamentals that pave the way for higher success. This strategy needs to cover paid traffic strategies and so called free traffic strategies (“so-called” because in fact nothing ends up being totally free when you take account of all the time and effort involved to generate high quality free leads). A big part of this is effective keyword research that aligns with what you know will work best for the google algorithms. If you want to know more about his join our program Online Results Accelerator.

Step 2 – Ensure you have the right domain and right hosting of your domain.

This will require a bit of research into where most of your likely customers will come from. Most of the time the best domain name will be one that ends of “.com” unless you are confining your market focus to just one country.

The ideal domain name is one that will include your name or company name and your major key words that people will use when searching to find you.  For example “HowToUseVideoMarketing.com”. Try to avoid anything generic. The more specific the niche the better. For example, “Mortgagebrokerbusiness(name of suburb)” is better than “mortgagebrokerbusiness” or “mortgagebrokerbusiness (name of city)”

Before you settle on a choice of domain name it is best to look ahead into the future and try and see where you are heading for. You may see that what will work best for you is to have a mother ship site surrounded by a number of satellite sites.

Here’s a tip – Google favors older domain names.  This is why a good strategy to take up is buying domain names you believe you will eventually use and “park them” until you use them.

On Hosting – your hosting server has to be on 24/7 and must be reliable. You cannot afford any sudden hiccup with your site being switched off and unable to be found. If your market focus is in one country then choose a hosting service in that country. If your market is more global then you probably would be best to use a US hosting service.

Step 3 – A well designed and well built website. Avoid packages aimed at newbies, as they are often poorly built and hence will be much harder to properly index for Search Engine Optimization (SEO). Avoid push button designs.

Tip – Avoid using a designer that uses his own proprietary software so that anytime you need to make changes to your site you will be forced to go back to that developer and keep paying him to effect the changes. Rather, go for open source and a CMS (content management system) that will allow you to take charge of future changes to your pages. Never let yourself be left in a position where the developer can shut down your site. With open source this is impossible.

You want to set things up so you are the administrator and can log in to your site, and if you need to outsource work to a web developer you can give them a licence to log in to do specified work.

For CMS (content manager systems) consider ones like Joomla, Drupal and WordPress.

They allow you to do your own maintenance if you wish or contract it out.

I am attracted to WordPress because its software is constructed to be very SEO friendly and it has thousands of easily downloaded plugins to enhance its uses and performance. For instance there are plugins to make it easy to add photos, audio and video. It also has a big range of pre-designed themes, and you can easily do a split test on different ones to find out which ones perform better. You can also split test banners, headlines etc and see which ones outperform the others.  The golden rule is always to let the market tell you what works best. Don’t just guess.

WordPress also lets you use Panels that you can move around on the page without interfering with the underlying code.

Remember – the money is in the detail beneath the surface.

For split testing you can use google analytics and crazy egg (heatmaps) and develop the habit and discipline to test every page. Never settle for just the first version. You cannot play the internet game with a “set and forget” mentality.

Learn what is under the bonnet of powerful software programs like Word Press. You can use Thesis in WP to build up your web platform and it allows you to make changes easily to accommodate results from your split testing.

Thesis allows you to use “clean code” for SEO purposes. Google loves clean code. Thesis will separate out the code from your different design elements. Google likes to see stable code and Thesis achieves this.

It is not expensive. I believe it is around $87 for a single website licence and $164 for a multi- site licence.

For someone who really knows Thesis they can build you a complete site in just 2-3 hours. Knowing this don’t fall into the trap for new players of being asked to pay $3000 to build a WP Thesis designed site.

If you want to learn more about Step 3 – we are offering a great deal right now to join Online Results Accelerator.

BONUS STEP – Would you like to learn how to embed a You Tube video into one of your WP Thesis panels?

Here is how -

• Go to y0ur You Tube page or other hosting site like Vidler.
• Select a video
• Select “embed” and the size you want
• Select “Copy Code” for that video
• Log in to your Word Press website
• Go into the Admin panel
• Choose the location where you wish to embed the video
• Choose the sizing of the video for the panel
• Then use our cursor to locate the panel location on page where you want to have the video
• Click on “Paste”.
• Bob’s Your Uncle.

That is not too hard, is it?

Further Tip for Word Press Plugins -

Just go to the WP Plug In Directory. There you will find all the plug ins (about 13,000 of them!). About 90% of them are FREE. Just select the ones you want and download them to your site.

Do you like this information? Is it useful?

If you do, then please leave a comment to that effect below and tell us what else you would be interested to know and we can work that into future posts here.

Well, if you like what you are getting here, you can always come back to receive  Steps 4 – 9 and then Steps 10 -14.

If you want to make sure you don’t miss them when they arrive you can just use the RSS feed subscription on this page so that you get automatically notified.

Take care and all the best with your endeavors.

Christopher Whitelaw

Strategic Internet Entrepreneur.

I was telling you about how my friend Lisa Tremolada succeeded in dominating the internet in her niche (Mosman Real Estate agent).

This is Part 2 of this case study and expose.

Did Lisa make use of video and video marketing? You bet she did.Now she swears by it.

She acquired a HD video camera, a green screen, lights and started producing video with use of software such as camtasia and animoto.

Using Animoto she uploaded photos and/or 30 second videos into her slide shows.

She learned how to set up a You Tube channel and Web.tv channel for her business to boost its brand and profile.

The URL for her own tv channel became Name of Business.tv.

Back to her SYSTEM.

As I told you she made it her key objective to establish a system that would help boost her business profile in her niche and attract more qualified customers.

She included the following key steps in her system to elevate her profile, become more attractive to the the right people who were looking for her services and to turbo boost inbound traffic -

1. She asked “Where are my ideal customers? Her marketing was going to be addressed to where they were.

2. She asked “Who are the people I could Joint Venture with where I can create extra value they can offer their clients, and provide either a synergistic service or provide a synergistic or complimentary product”?

3. She created a Free Report titled “21 things that Real Estate Agents don’t want you to Know”.

4. She started interviewing, on video, a whole lot of leading experts covering issues of importance to her ideal customer. This was the best thing she could do before she  became the “go to expert” in her field. She did 12 Interviews where with each expert she asked them to reveal their top 10 tips.

5. She used outsourcing to have a transcript of each interview typed up as a pdf.

6. She used software to extract the audio file out of each video so that it could be re-purposed as a downloadable mp3 audio.

7. She published links to the videos and audio on her facebook fan page.

8. She put up short teaser videos (heaps of them) on You Tube and Facebook with links to the full versions on her website. This drove a large amount of new traffic to her site.

9. She created the “Boardroom Series” of Interviews where she interviewed extremely high net worth business people and got them to agree to allow her ads to be placed in close proximity to their own to elevate her publicity. Some of them gave her endorsements that she could leverage off.

10. She produced a camtasia video presentation to put on her website homepage that explained how to make effective use of her website (Note – Mac users can get Camtasia software written for macs!)

In the end it was the combination of all these separate strategies that paid off and paid off handsomely for Lisa.

These effective strategies combined with her true grit, determination and persistence eventually had her arrive at paydirt and now she is teaching others what she learned and helping them with their own success. She does this in addition to managing her real estate business, which is now one of the leaders in the industry in her chosen niche.

In summary -

• She started off with a Vision
• She then put together a Plan and Blueprint
• She sought out her mentors
• She developed a viable SYSTEM to achieve her desired outcome
• That system included the implementation of a variety of strategies and tactics
• She kept testing what worked and did not work and allocated her attention and resources according to where the results were being achieved.
• She kept herself focused and on course until she arrived at her predetermined outcome – being a leader in her chosen niche.
• She now gives back by teaching others what she learned. She has become the mentor to those who desire the same success she achieved.

This is a great example of the Cycle of Success that operates according to the natural laws of our universe.

I hope this case study will help others move closer towards achievement of their own goals and dreams.

To Your Ever Improving Results

Christopher J Whitelaw

Businessman, Entrepreneur and Founder of Online Wealth Dynamics and sites like www.gainbetterresultsonline.com and the Online Results Accelerator Program

Lisa Tremolada is a top gun in real estate in Mosman, Sydney, one of the premier real estate spots in Australia.

I recently interviewed her about how she used the internet to explode her success in real estate.

She came to Sydney from the country about 6 years ago. She was up against formidable competition in plush suburb of Mosman.

Six years later she is dominating her niche.

How did she do it?

First thing she did was realize that she had to come up with a SYSTEM to dominate her niche.

She worked out that her system had to include an Online Profile.

Back then she had almost zero competence about the Internet and Online Marketing.

But she knew she had to take action to create momentum.

She knew she was going to make mistakes along the way and she did.

She was taken for ride by an SEO consultant who charged her $1000 a month to optimize her site but did not achieve a first page ranking for her.

She spent two whole weeks building a facebook business page that failed to bring her any custom.

Then she started to get savvy.

She started to learn from her mistakes and make some new, different and better moves.

• She discovered that facebook would work better for her marketing if she made her personal facebook page her business page. That one move immediately led to positive results.
• She switched her focus to things that would produce quick results and how to use her time more effectively.
• She knew that she had to get a first page ranking with google when people searched relevant key words for her business. If you aren’t appearing on page 1 no one will know about you.
• She worked out that she had to get fresh relevant and up to date content regularly coming on to her website. Static sites won’t bring traffic.
• She caught on that to create opportunities for herself she had to get people noticing her online. She had to create brand awareness.
• She had to start building relevant relationships with people. She had to connect with people that were a good match for joint ventures.
• She came to understand the importance of positioning herself in her niche to differentiate herself from her competitors.
• To stand out in her industry she had to establish her own preeminence and to do this she had to build a massive online presence by regularly publishing high value relevant content that demonstrated that she was an expert in her field.
• In tandem with this she had to protect her brand as it was being developed
• She had to get free press so that journalists would spread the word about her. The right sort of free PR is one of the most powerful marketing strategies out there. She came across http://www.sourcebottle.com.au/ and I am sure it has its equivalents in other countries. It is a place journalists go to to look for new information on different topics. They found Lisa and she received a lot of free publicity.
• She signed up to Google Alerts so that she could keep on top of all the important things happening in her niche and also on top of who was using her name and company name out there in her industry. Were they saying good things or bad things about her, and importantly WHO was saying it.
• To win and keep winning you need to stay ahead of the curve and tools like Google Alerts can help with this.
• She also used Google Alerts to help her find great topics to blog about on her blog. It supplied her with regular fresh, relevant and topical information and news.
• Someone told her that she could set up folder in her Outlook to receive emails from different Alerts. You just have to establish the Rules to make this happen.
• She learned how to use Google’s free keyword tool to work out the main keywords her target audience were searching on to find the services she could offer them. Once she knew this she was able to optimize her Google Adwords campaigns more effectively.
• Then she caught on to You Tube as another highly effective marketing medium. She learned another trick of the trade – how to properly TAG key words on You Tube pages to attract traffic searching those key words. You need to put DOUBLE SPACES between each key word in your descriptions. So, for instance if two key word TAGS  you wanted to include in a description were SALES TRAINER and SALES SPEAKER you would insert the key words this way – Sales Trainer – - Sales Speaker. If you just tagged them this way – SalesTrainer,SalesSpeaker – it would not be picked up at all by people searching those words.
• She learned of the importance of positioning her adword ads in close proximity to the ads of high profile people and companies that are being highly searched. Its just like have your picture taken with a celebrity.
• She learned that inserting relevant key words in google images helps optimize your page.
• She learned about the power of having a blog where you make sure that you are regularly uploading or posting relevant content to it and relating it to the interests in your industry.
• She discovered the power of VIDEO on YOU TUBE and she now has over 130 videos published there and this allows her to totally dominate her niche on You Tube.
• She worked out over time that her google ranking improved from a COMBINATION  of things such as Key Words, Adwords, videos, regular fresh content, blogging, creating relevant back links and attracting comments and dialogue on her blog.
• She learned the technique of how to PUBLISH CONTENT JUST ONCE SO THAT IT APPEARED IN MULTIPLE PLACES – eg. Facebook, LinkedIn and Twitter. The more efficient she could be the more she could accomplish in a day.

And there is more to tell here that might be of interest to anyone in the process of building a new business or improving the performance of an existing one.

Stay tuned and check out my next post in this space in a couple of days.

To Your Ever Improving Results

Christopher Whitelaw

Founder of GainBetterResultsOnline.com and Online Results Accelerator.

Hi and welcome back.

I had the good fortune to recently spend a half day with one of the leading experts in video marketing – Steve Brossman.

I want to pass on to you what I learned from him so you can stay ahead of the curve in this fast developing web media.

Video marketing is incredibly useful to help with your personal branding.

More than anything else effective personal branding is what makes people want to take out their credit cards to pay you.

It is your branding that gets the public excited about you.

Its your successful personal brand that makes people want to follow you and talk about you.

So anything that helps build your personal brand has to be good for business.

Your brand is your personal USP (unique selling proposition).

If built and communicated correctly it captures and reveals the real essence of your business and it is what differentiates you from all others.

Your target market is crystal clear about what you stand for. There is no room for fluff here – you are revealing the real stuff of what you are and what you stand for and you speak to real people who are your ideal customers.

Your target market wants to know your brand essence and why they should business with you. If you fail to communicate this effectively you are lining yourself up to fail.

To do this well your strategy must effectively sell your personality and well as your information. It is this combination that gets people into a buying frenzy and that makes your offerings go viral.

No doubt you have heard the saying – to attract people you first need to make yourself attractive. So, if you haven’t yet cracked this nut, you might wish to make it your first priority and the rest will follow as night follows day.

Video Marketing can be one of your strategies.

It is relatively easy to get yourself ready to implement video marketing in your business.

This is the beginner’s Starter Kit -

• Buy a Kodak Zi10 (HD quality). Just go to BHPhotovideo.com (based in New York) and order a 16 G SD card (memory) and a lapel mike to plug into the camera. Total price around $250 or less with delivery under 3 days.
• Buy slik tripods – about $30-$40
• Lighting – using two lightpro soft white lights placed at 45 degree angles to the camera facing you during the shoot.
• Podcast standup mike that plugs into computer with USB (e.g. logitech) – cost around $40.

The Kodak is compatible with iMovie so you can do your editing and transitions. For PC users, Pinnacle is a great piece of editing software.

If you want to achieve a higher quality then instead of buying the Kodak, buy a Canon HD camcorder. This has the convenience of a viewer screen so that you can work out the best angles without needing to test and replay as you do with the kodak.

Once the video is shot you can simply plug your camera into your computer using a USB plug or with camcorder take out the SD card and insert that into your computer.

If you want to be able to insert any kind of background image behind you in the video then you will need to invest in a green screen (formerly a blue screen). You get your background pictures from places like Big Stock or i Stock.

You can buy a portable green screen that can be folded up and kept in a bag when not being used. You can buy entire green screen kit for around $800 these days.

With post production editing software you can achieve a really high class professional look without a lot of trouble.

On shooting the video – some hints – Position the camera at eye level; and never have any light behind you as it will make you come out too dark. Make sure any light above your head is a soft white light. Finally, with the green screen, you should place yourself about 1 meter in front of the screen to avoid any shadows. Your lights are place to the side of the camera at about 45 deg angle to you.

Do you need a teleprompter? No, but if you are willing to shell out more money you can get a teleprompter that works nicely with an iphone for under $1000.

You can put up big bullet points on some paper and just use bluetac to have it place under the camera on the tripod; or write the points up on a flip chart and just have it slightly off to the side of the camera. It is quite okay to look to the side of the camera lens. Just don’t look down as if trying to read notes.

You record your video in HQ (high speed quality) and then use converter software to lower the speed for easier and quicker upload times.

Suggested software can be found at vidmeup.com.

You can use vidmeup to send your video out to people and to create your own video tv channel. The cost is around $14 a month.

Once you have shot your video you can use software like audacity (or garage bank for mac users) to strip the audio out of it and create a podcast in mp3 format.

And to finish up on this ahead of the curve episode – check out eyejot.com. You can import your email database into it and send video mail out to your friends and business customers. When they open the email they immediately see and hear your short video (max 2 minutes) instead of just reading text.

Hope you enjoyed this.

You can access other episodes of the Stay Ahead of the Curve series on this blog – either in audio or text posts. We will also be doing some video ones in the near future. So stay tuned.

To Your Ever Improving Results,

Christopher Whitelaw

Founder of Online Wealth Dynamics and websites GainBetterResultsOnline.com and its membership program Online Results Accelerator.

Hi, I’m Chris Whitelaw of Online Wealth Dynamics and the creator of gainbetterresultsonline.com.

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• The major advantage of the Internet is the ability to test and measure – to my ads/subject lines/offers
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• Can buy Keywords (KWs) from Google
• KWs are at the heart of it
• Need to come up with 20-30 combinations of KWs and test and measure them
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• Send ENOUGH EMAILS – at least once a week.
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